{"product_id":"dian-hansons-the-history-of-mens-magazines-vol-2-from-post-war-to-1959","title":"Dian Hanson's: The History of Men's Magazines. Vol. 2: From Post-War to 1959","description":"\u003cp\u003eWWII was devastating to Europe, but the U.S. emerged with a robust economy. People who were encouraged to save every cent for the war effort now spent freely, including on magazines. The U.S. quickly came to dominate the men's magazine market.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePlayboy\u003c\/strong\u003e\u003c\/em\u003e, launched in December 1953, \u003cstrong\u003emade a huge impact on publishing\u003c\/strong\u003e, but it was not the only American men's magazine in the 1950s. The quirky burlesque titles \u003cem\u003eBeauty Parade\u003c\/em\u003e, \u003cem\u003eWink\u003c\/em\u003e, \u003cem\u003eTitter\u003c\/em\u003e and \u003cem\u003eEyeful\u003c\/em\u003e, featuring Bettie Page and covers by artist Peter Driben, inspired a spate of competing titles. Much loved WWII pin-ups, often of aspiring starlets, led to \"news and nudes\" titles with \u003cstrong\u003ecover girls Marilyn Monroe and Jayne Mansfield\u003c\/strong\u003e, and to more lurid titles like \u003cem\u003eShock\u003c\/em\u003e, blending burlesque and celebrity scandal. In New York City a clandestine fetishist magazine industry, bankrolled by the mob, emerged, first with John Willie's \u003cem\u003eBizarre\u003c\/em\u003e, then Lenny Burtman's female dominant \u003cem\u003eExotique\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eArgentina, with a strong European influence, produced sophisticated \u003cem\u003eVea\u003c\/em\u003e (Watch), while England, suffering paper shortages, produced little magazines with big buxom models, charting a path it would maintain through the 1960s.\u003c\/p\u003e\n\u003cp\u003eThen came \u003cem\u003ePlayboy\u003c\/em\u003e. Eschewing the strippers, Hugh Hefner offered up \u003cstrong\u003e\"the girl next door,\"\u003c\/strong\u003e eroticized innocence, and espoused consumerism as the route to sexual success. This combination made \u003cem\u003ePlayboy\u003c\/em\u003e \u003cstrong\u003ethe most successful men's magazine in history\u003c\/strong\u003e, shaping international publishing for decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVolume 2\u003c\/strong\u003e in this series contains \u003cstrong\u003eover 650 magazine covers and photos\u003c\/strong\u003e from the U.S., Mexico, Argentina and England, plus informative essays.\u003c\/p\u003e","brand":"Dian Hanson","offers":[{"title":"Default Title","offer_id":46071103356997,"sku":"BS-LIB-592352","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2482\/2494\/files\/9783836592352-HD.jpg?v=1792480415","url":"https:\/\/libros787.com\/en\/products\/dian-hansons-the-history-of-mens-magazines-vol-2-from-post-war-to-1959","provider":"Libros787.com","version":"1.0","type":"link"}