{"product_id":"empowered-ordinary-people-extraordinary-products","title":"Empowered: Ordinary People, Extraordinary Products","description":"\u003cp\u003e\u003cb\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eMost people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003ci\u003ewho\u003c\/i\u003e they hire, but rather \u003ci\u003ehow\u003c\/i\u003e they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/p\u003e\n\u003cp\u003eAs legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, \"Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.\"\u003c\/p\u003e\n\u003cp\u003eThe goal of \u003ci\u003eEMPOWERED\u003c\/i\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.\u003c\/p\u003e\n\u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003ci\u003eINSPIRED, EMPOWERED\u003c\/i\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/p\u003e\n\u003cp\u003eThe book covers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat it means to be an empowered product team, and how this is different from the \"feature teams\" used by most companies to build technology products\u003c\/li\u003e\n\u003cli\u003erecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e\n\u003cli\u003ecreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e\n\u003cli\u003etranslating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build\u003c\/li\u003e\n\u003cli\u003eredefining the relationship of the product teams to the rest of the company\u003c\/li\u003e\n\u003cli\u003edetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eEMPOWERED\u003c\/i\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e","brand":"Marty Cagan","offers":[{"title":"Default Title","offer_id":46048995803205,"sku":"BS-LIB-691297","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2482\/2494\/files\/9781119691297-HD.jpg?v=1792331926","url":"https:\/\/libros787.com\/en\/products\/empowered-ordinary-people-extraordinary-products","provider":"Libros787.com","version":"1.0","type":"link"}