{"product_id":"d-ad-the-copy-book","title":"D\u0026ad. the Copy Book","description":"\u003cp\u003eIn 1995, the D\u0026amp;AD published a book on the art of writing for advertising. The then best-selling book remains an \u003cstrong\u003eimportant reference work \u003c\/strong\u003etoday--a bible for creative directors. \u003cstrong\u003eD\u0026amp;AD and TASCHEN\u003c\/strong\u003e have joined forces to bring you \u003cstrong\u003ean updated and redesigned edition of the publication\u003c\/strong\u003e. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a \u003cstrong\u003ework selection and essays by 53 leading professionals in the world\u003c\/strong\u003e, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.\u003c\/p\u003e\n\u003cp\u003eThe lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply \u003cstrong\u003ea \"must-have\" book for people in advertising and marketing\u003c\/strong\u003e, it is also a \"should-have\" \u003cstrong\u003efor anyone who needs to involve or influence people\u003c\/strong\u003e, by webpage, on paper, or in person.\u003c\/p\u003e","brand":"D\u0026ad","offers":[{"title":"Default Title","offer_id":45918289297477,"sku":"BS-LIB-568524","price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2482\/2494\/files\/9783836568524-HD.jpg?v=1790886950","url":"https:\/\/libros787.com\/products\/d-ad-the-copy-book","provider":"Libros787.com","version":"1.0","type":"link"}