{"product_id":"logos-that-last-how-to-create-iconic-visual-branding","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\u003cbr\u003e*One of the \"top 20 books that all graphic designers should read (and own),\" according to Adobe.com*\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAuthor Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including \u003ci\u003eThe New York Times\u003c\/i\u003e and CNN. In this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.\u003c\/p\u003e\n\u003cp\u003eOver the years, Peters has developed a unique creative process, which he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n\u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n\u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n\u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.\u003c\/p\u003e","brand":"Allan Peters","offers":[{"title":"Default Title","offer_id":46047558828101,"sku":"BS-LIB-383179","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2482\/2494\/files\/9780760383179-HD.jpg?v=1792315044","url":"https:\/\/libros787.com\/products\/logos-that-last-how-to-create-iconic-visual-branding","provider":"Libros787.com","version":"1.0","type":"link"}