Explore the rich history of Japanese automotive excellence from the 1970s to the 1980s, highlighting unique vehicles and cultural moments that shaped the industry, offering a comprehensive guide for enthusiasts and collectors alike.
This book delves into Japanese classic cars (JCCs) from all automakers up until the 1990s, with a particular focus on the vibrant 1970s and 1980s era. The recent surge in interest surrounding JCCs, showcased at prestigious events like the Pebble Beach Concours d'Elegance Japanese Invitational, underscores the growing appreciation for these vehicles. Reveal a desire for a professional reference that comprehensively covers JCCs.
As a native Japanese motor journalist, Masui aims to fill this gap by providing a unique perspective on Japanese domestic models (JDM) that previous foreign authors often overlook. This book systematically summarizes JCCs, encompassing a wide range of production vehicles, from passenger cars to commercial trucks and Japan's distinctive one-box cars, which are integral to the nation's automotive history.
A standout feature of this work is the inclusion of engaging episodes related to JCCs, such as the competitive marketing strategies between Toyota and Nissan, drawn from Masui's firsthand experiences with their commercials. Chapters are organized by automakers, distinguishing between kei-car manufacturers and those that do not produce kei cars, thus illuminating their historical trajectories. Overall, this book serves as a definitive guide to Japanese classic cars, offering a thorough and insightful exploration of their legacy and significance in the automotive world.
